About us

Babyface Designs Ltd was founded in 2003 when designer Grainne Macey and business director Aileen Mitchell had a vision to produce high quality, stylish children’ s bedding. The two sisters went in pursuit of a suitable factory to develop Grainne’s designs in India. The positive feedback they got from friends and family (all mums!), prompted them to develop this idea further. They began by selling Babyface products at trade fairs, set up the Babyface website and the brand Babyface was launched.

Grainne and Aileen have continued to develop and expand the Babyface brand over the past five years. The successful worldwide mail order and wholesale divisions continue to grow at an aggressive rate, with the aim that Babyface will soon be one of the most influential design companies in the Children’s Interiors market.

Taking inspiration from the adventures in children’s literature, Grainne’s designs follow the latest trends in children’s themes and textiles. Her signature bold colours and attention grabbing style brings a refreshing look to this market. Grainne is always looking for new opportunities to introduce the most stylish products into the Babyface brand. Her objective being, to meet the needs of busy parents, who want a designer look in their child’s room, without the hassle!
The Babyface collection of classically designed children’s bedding is not only affordable to the average parent but also practical, making it more and more popular. We only use high quality natural fibres in our products, allowing our bedding to be skin friendly and machine washable.

Designing and developing products is a time consuming business but the rewards have been significant to both our customers and businesses alike, with some of our suppliers now commissioning their own exclusive ranges.

2010 is an exciting year for us, we now hold a solid position in the marketplace and continue to grow and expand the Babyface brand.

Aileen Mitchell  Business Director		Grainne Macey Creative Director